Using iTunes U plus YouTube Edu Is a Great Marketing Tool for Colleges
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More than 600 schools post lectures to iTunes U, the Apple's catalog service for colleges and universtities. There are about 250,000 individual classes available to the public, from Stanford to MIT, according to the latest Apple's data.
To me, using iTunes U, along with YouTube.com/edu, is a great free marketing tool. But it can also undermine the school's goal of getting people to pay for online.
Most of the universities prefer not to use iTunes U and YouTube.com/edu. Limited resources, copyright concerns and the reluctance of old-fashioned professors are mentioned as the main reasons.
