Online Video Revenue Will Surge Over the Next Three Years

"Streaming online video is entering the media mainstream, offering alternative means of distributing video content to consumers of the traditional channels," IDC said in a recent report. Akamai highlights the same idea.

U.S. consumers will spend more than $9 billion on online video content in 2010, up from about $1.2 billion in 2008. Meanwhile, advertisers will spend about $3.3 billion on online video in 2012, up from less than $1 billion last year.

In terms of number of users, in the next three years it is expected a rise of third to about 160 million. More than 85 million households will have broadband access by 2012, up from about 70 million this year.

It is obvious that consumers with higher Internet capacity access a wider range of film and television content over the Web. And a result of it, online video revenue is surging dramatically. It is a good news for Internet businesses.