Marketers rethink video content: story-sharing is the key
Let me share with you five of the key messages that I got from the New York at the 2012 TV and Everything Video Forum conference, sponsored by Google/YouTube.
- Story-sharing, fueled by social media, is the sucessor to brand story-telling.
- Marketers need to start rethinking content and how they tell stories.
- Their challenge is to make advertising more relevant and impactful through video, social and mobile.
- Watching video content and interacting with it on so-called second screens (computers, smarthphones and tablets) is booming.
- The emerge of social TV — as demonstrated this month during the broadcast of Super Bowl on NBC and the Grammy Awards on CBS — shows a significant shift in media habits.
