A 2 minute YouTube animated video to emphasize sustainable farming
Most TV ads run 15, 30 or 60 second, but Chipotle restaurant chain issued during the Grammy Awards on Sunday this 2.20 minute animated video. It has gotten more than 4 million views on YouTube.
The film, by film-maker Johnny Kelly, depicts the life of a farmer who rejects the industrialization of his profession. By doing so, Chipotle emphasizes the importance of developing a sustainable food system.
The soundtrack is performed by country music legend Willie Nelson's acoustic version of Coldplay's classic "The Scientist".
